Southern Tide

The brrr°illiant Performance Tee is anything but basic. Constructed with brrr° Triple Chill Effect - natural cooling minerals, active moisture wicking, UPF 50+ sun protection and maximized airflow - this everyday essential keeps him cool with every move.

brrr°®-eeze Polo is a classic, heathered performance material to create a timeless polo that does it all. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling & added stretch.

brrr°®-die short with a modern camo print so you can add a fresh mix to your rotation without sacrificing cool, coastal comfort. These 8" inseam, rigid waistband shorts are made from wicking, quick dry materials plus our brrr°® cooling technology.

Tie your look together with our Caddie braided belt. The stretch nylon is engineered to look and feel great with every outfit and swing.
Stretch braided belt
Southern Tide engraving on buckle
100% Nylon

Roll upp anywhere feeling confident in the Cruiser Heather Quarter Zip. Versatile and effortless, this pullover is perfect for lightweight layering and ideal for the man who goes where the good people & great times are.

Enjoy Southern Tide at the coast or by the pool with the Skipjack Beach Towel, incredibly soft to the touch and specially printed with a durable and vibrant striped pattern that will last.
Style: 8194

The Marg Madness Straw Hat fits the relaxed vibe for any day by the water. With a drink-printed underside and matching ST logo patch, Finished with an adjustable toggle strap for the perfect fit. Available in youth sizing.

Made with recycled materials, this consciously-crafted swim trunk is everything you love about our classic swim but better. Our updated swim trunk also packs right into its own back pocket.

Cruiser Micro-Stripe Heather Quarter Zip. It's crafted from a lightweight and ultra-soft fabric blend for maximum comfort, ideal for any occasion.

This lightweight performance button down is the perfect addition to any man’s wardrobe. Our signature brrr® cooling technology will keep you cool and comfortable no matter where the day takes you. The Charleston Collection Sport Shirts are non-logo

We took the shorts you loved and added our signature brrr® cooling technology. The technical features on our best-selling short provide ultimate functionality from the water to the golf course. Now, no matter the occasion, you'll be cool and comfortable.

onstructed with brrr° Triple Chill Effect - natural cooling minerals, active moisture wicking, UPF 50+ sun protection and maximized airflow - our brrr°illiant Performance Long Sleeve Tee is anything but basic.

Tee up and turn heads with the custom golf-lovers print on this polished polo. The droptail hem, three-button placket, and coastal colors win in the style department while short sleeves and wicking materials keep you cool on the course.

Sun-washed spring colors pair with a simple stripe to bring the sea and season together. This classic short-sleeve polo shirt features a 3-button placket and drop-tail hem for the pefect fit at parties or the pier.